What your shirt is made of.

Every hey hey piece starts as organic cotton. GOTS-certified raw goods, no synthetic pesticides, refined in Germany. Here is why that matters, and what it still costs.

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What one shirt costs.

Organic doesn’t mean free. This is the real bill for one tee, taken from our blank supplier’s own lifecycle data. We think you should see it before you buy.

The takeaway is simple: make fewer shirts, make them well, and wear them for years. That is why we make every design in strictly limited amounts.

1 × organic cotton tee, 180 g, size M

Water, field to factory990 l

CO₂e, field to factory2.08 kg

CO₂e incl. washing and end of life4.33 kg

Synthetic pesticides0

Pieces madeStrictly limited

Restocks0

Worth it if youwear it for years

Source: lifecycle data of our blank supplier for a 180 g tee, size M, dyed colours.

Why it matters.

hey hey embroidery on natural organic cotton

Better for the soil

Organic cotton is grown without synthetic pesticides or fertilisers. The fields stay alive for the next harvest.

Close-up of the lilac tee collar and fabric

Better on your skin

Every blank is OEKO-TEX Standard 100 tested for harmful substances and pre-washed, so it’s soft from the first wear.

Better for the people who make it

Our GOTS-certified blanks are made in Bangladesh by a Fair Wear member supplier. Then we refine them in Germany.

From field to your wardrobe.

1
Grown
Organic cotton, GOTS-certified as raw goods.
2
Made
Knitted, dyed and sewn in Bangladesh, under Fair Wear standards.
3
Refined
Printed, embroidered and finished in Germany, at small studios we know by name.
4
Released
In strictly limited amounts. When it’s gone, it’s gone.